MORA WORKS TO INCREASE DONOR DIVERSITY WITH AWARENESS CAMPAIGN

August 22, 2024

The Mississippi Organ Recovery Agency (MORA) is relaunching its “Yes You Should” campaign to encourage more Mississippians to join the organ donor registry. Prominent community leaders are supporting the effort to increase organ donation awareness across the state. The following well-known Mississippians lent their voices to help us spread this important message about the need for more registered organ donors:

  • U.S. Congressman Bennie Thompson
  • Blues Legend Bobby Rush
  • Hinds County Sheriff Tyree Jones
  • Jackson State University Theatre Professor Dr. Mark Henderson
  • Bishop Ronnie Crudup, Sr. of New Horizon Church International
  • Comedienne, Writer, and Musician Rita Brent

Other local influencers, such as Mississippi State Department of Health Chief Medical Officer Dr. Justin Turner and news anchor Maggie Wade, continue to spread the word.

August, National Multiethnic Donation Awareness Month, highlights a critical need: nearly 70% of Mississippians waiting for lifesaving organ transplants are Black, including 90% of those waiting for kidneys. Higher rates of heart disease, high blood pressure, and diabetes contribute to this disparity. Donors of the same ethnicity are more likely to provide compatible matches, improving transplant success rates.

“Of course, we need everyone regardless of age, race, or ethnicity to register as a donor, but the lack of diversity in the donor registry is impacting well over half of patients waiting on a transplant here at home. Many of us know someone who is waiting on a lifesaving kidney or other organ. It’s crucial that we help our neighbors by sharing facts instead of harmful myths, having those uncomfortable conversations, and registering as organ and tissue donors,” said Belinda Lane, one of four Community Outreach Coordinators who travel the state sharing about donation for MORA.

With over 1,300 Mississippians and 100,000 Americans in need of transplants, registering as an organ donor can make a lifesaving difference. One donor can save up to eight lives and improve over 75 others. Register online in less than two minutes at YesYouShould.org.